From helping in his family’s paint shop to becoming a global sales trainer, Patrick Van Der Burght has lived the journey of selling with integrity. In this episode of The Aro Benaiah Show, Patrick shares how tradespeople and entrepreneurs can win more clients without manipulation or shortcuts.

Patrick breaks down:

✅ What growing up in retail taught him about honesty in sales

✅ The seven universal persuasion principles that drive client trust

✅ How to handle rejection and turn “no” into opportunity

✅ Real-world examples of communication that closes deals ethically

Whether you’re a painting contractor, builder, or blue-collar business owner, this conversation will help you sell with confidence, earn better pay, and build lasting client relationships.

👉 Grab Patrick’s free ethical persuasion resource here: https://ethicalpersuasion.com.au/sfr/4/

👉 Subscribe for more conversations that help tradespeople and blue-collar entrepreneurs succeed.

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