Today we have a very exciting episode that includes a host takeover by Make My Logo Bigger’s James Ingram. James is the owner of JIVE Photographic Productions, a full service production company in Halifax, who also produces the Armbrae Academy Podcast. With James as our host, Meagan Jackson (Armbrae’s Advancement Officer) and Suzanne Morrison (Armbrae’s Admissions and Marketing Director) sit to discuss the challenges and opportunities of marketing an independent school. From the pros and cons of wearing many hats, to the importance of knowing customer expectations, this power house team of marketers outline what’s most important when marketing a not-for-profit, and how to engage your audience in a meaningful way (on a small budget at that!). With insight into how our school plans to continue growing, it’s one alum, current families and prospective families won’t want to miss!