Discover stories from the product. How products win or lose, the professionals working hard to deliver success and random sessions of go-to-market strategy with host Paul Sullivan. A great listen for anyone working with taking products or services into the market.
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Discover stories from the product. How products win or lose, the professionals working hard to deliver success and random sessions of go-to-market strategy with host Paul Sullivan. A great listen for anyone working with taking products or services into the market.
How to do PPC the right way: Interview with David Rothwell
ARISE GTM - Go-To-Market Uncovered
46 minutes 40 seconds
7 years ago
How to do PPC the right way: Interview with David Rothwell
In this episode we discuss PPC Marketing. David Rothwell is a two time published author on the subject and also runs the £20k challenge. He talks about why he only works on a commission basis and not a fixed monthly fee and debunks myths on why paid search does not work. If you are not using PPC or have been burned by a practitioner in the past then this is the episode for you.
ARISE GTM - Go-To-Market Uncovered
Discover stories from the product. How products win or lose, the professionals working hard to deliver success and random sessions of go-to-market strategy with host Paul Sullivan. A great listen for anyone working with taking products or services into the market.
