Sandy Mangat is the Head of Marketing at Pocus https://www.pocus.com/, a platform dedicated to enhancing product-led sales by identifying top opportunities and surface insights that help sales reps convert self-serve users to paid customers.

Sandy is a senior marketing and product marketing leader with 5+ years of experience in growth-oriented B2B technology startups and scaleups.

Expertise in developing a scalable go-to-market strategy for both pre-product market fit and scale-up companies, launching new products, and identifying new market opportunities.

Data obsessed marketer with strong analytic skills and a proven track record for building and scaling pipeline growth. A close partner for executive leadership to help develop product strategy and implement processes/programs for the product management function including roadmaps, customer advisory, product launch frameworks, and competitive intelligence.

Sandy shares her journey into PLG and discuss how and when to pivot whilst moving to a product-led business model.