In this episode of the Arete Podcast, I have the pleasure of speaking with Andrew Griffiths, a renowned author and speaker. Andrew reflects on our 11-year friendship and shares his journey from buying a dive shop at 17 to becoming an international sales manager and eventually a prolific author with 14 books published. We delve into the importance of creating a strong personal brand, especially for executives, and the role of authenticity in writing and speaking. We discuss leveraging tools like chat GPT and the significance of mentorship and continually learning from others to build and maintain your personal brand. Andrew's insights are invaluable for anyone looking to make their mark professionally and personally. Useful Links: Andrew Griffiths' website: www.andrewgriffiths.com.au Andrew Griffiths on LinkedIn: www.linkedin.com/in/griffithsandrew Richard Triggs LinkedIn: au.linkedin.com/in/richardtriggs Arete Executive website: www.areteexecutive.com.au