Top 5 Mistakes in Architecture Marketing with Ayo Abbas

In this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with social media innovations. 

Ayo shares her career journey from construction PR to becoming an award-winning marketing consultant. The conversation also touches on the value of client relationships and the importance of sticking with marketing strategies for the long haul. Ayo offers advice for those looking to enter the field and emphasizes the necessity of treating marketing as a strategic business function rather than a task for a single 'marketing unicorn.'

00:00 Introduction and Setting the Scene
00:27 Meet Ayo Abbas: Marketing Expert
02:54 Defining Marketing and Its Importance
04:01 Common Marketing Mistakes in Architecture
05:27 The Role of Visuals in Marketing
10:23 Strategic Marketing vs. The Coloring Department
14:43 Keeping Up with Social Media Innovations
25:29 Defining Community in the Digital Age
26:45 Top Marketing Mistakes: Giving Up Too Soon
28:19 The Importance of Consistency in Marketing
35:00 The Myth of the Marketing Unicorn
39:10 Career Insights: From Construction PR to Marketing
40:50 Client Relationships and Personal Branding
47:31 Marketing Consultant Services and Podcasting
50:55 Conclusion and Final Thoughts