What does organization have to do with landing new clients? Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker at MVRDV believe a well-structured workplace is the foundation you need to attract, win and retain your ideal clients. In this Best Practice interview, they explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission, and how they close the cycle at the end of each project.