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Archetypes: The Stories Brands Tell
Future Commerce, Phillip Jackson, Brian Lange
10 episodes
3 months ago
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way. Archetypes by Future Commerce is a collection of those stories.
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Philosophy
Arts,
Business,
Society & Culture,
Visual Arts,
Marketing
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All content for Archetypes: The Stories Brands Tell is the property of Future Commerce, Phillip Jackson, Brian Lange and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way. Archetypes by Future Commerce is a collection of those stories.
Show more...
Philosophy
Arts,
Business,
Society & Culture,
Visual Arts,
Marketing
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The Sage's Wisdom
Archetypes: The Stories Brands Tell
14 minutes 25 seconds
2 years ago
The Sage's Wisdom
The Sage brings wisdom to those who inquire and mentors those who seek guidance in a kind, calm, and steady manner. They have accumulated knowledge and experience over time and are a valuable resource for others. A brand that acts as a wise Sage can help us open our minds to wisdom and create a more equitable world. What if, as a merchant, you could go to that one place and get the support and guidance you need? What if that one place has so much experience that you can learn from them and know they are on your side? That is the layer of value Adobe adds. Listen in as Nitu Walker represents Adobe as The Sage.
Archetypes: The Stories Brands Tell
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way. Archetypes by Future Commerce is a collection of those stories.