To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.
All content for Archetypes: The Stories Brands Tell is the property of Future Commerce, Phillip Jackson, Brian Lange and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.
When a brand discovers the needs of their consumers and then provides them with that well, that is magic. For Keely Copeland, Founder of Second Chance Initiative, building a brand was about solving a problem that was bigger than her. She saw a need, she dreamed of a different way to meet that need, and then she began to build a brand that would bring hope to not just consumers, but also the women involved with the creation of their products. Listen now to this episode of Archetypes!
Archetypes: The Stories Brands Tell
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.
