To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.
All content for Archetypes: The Stories Brands Tell is the property of Future Commerce, Phillip Jackson, Brian Lange and is served directly from their servers
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To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.
The Creator naturally tears down and rebuilds, moving toward positive change. A tenacious visionary and a dreamer who pursues their goals with unwavering dedication, confidence, and willingness to take risks. The Creator has a strong sense of vision, sometimes restructuring traditional forms.
When it comes to brands that exhibit this archetype, Só Dança is an easy choice. Helena Hines, Chief Operating Officer at Só Dança, shares what it's like to be a Creator in a space that's needed some restructuring for a very long time.
Archetypes: The Stories Brands Tell
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.
