Today, we’re joined by Faisal Sultan, the President of Lucid Motors Middle East—a key figure driving the region’s electric vehicle transformation. With a strong background in automotive engineering and business leadership, Faisal is at the forefront of Lucid’s expansion, including the company’s first international manufacturing facility in Saudi Arabia. His work not only supports the Kingdom’s ambitious sustainability goals but also helps shape the identity of Lucid as a premium, Saudi-rooted global brand.