Driving from the flats of Beverly Hills up into the hills themselves feels like I’m entering into a different world. Here the picturesque, tree-line streets filled with beautiful homes give way to narrow, winding roads that snake their way to the tops of hillsides. In these hills, each home looks like an architectural marvel, delicately perched at the very edge of a steep slope, with expansive views of Los Angeles. It was in one of these homes where I met with key members of the Snap marketing team to preview Snap's latest efforts to build AR glasses, the 5th generation Spectacles. In this episode, I share my impressions of the device and my perspective on its place in the larger narrative of AR Glasses. To help set the stage, I had a chance to catch up with Sophia Dominguez, the Director of the AR Platform, at Snap. Prior to her four and a half years at Snap, Sophia started the widely followed “All Things VR” newsletter and joined Rothenberg Ventures as an Entrepreneur in Residence before co-founding her first company, SVRF. There she created the first API and SDKs for searching and rendering 3D face filters. They powered over 280M AR experiences, and she successfully sold the company to Poplar before joining Snap. Sophia began her career by attending NYU with a focus on how technology impacts human interaction. She then organized one of the world’s first wearable technology conferences, before working in product and operations for a startup focused on visual messaging. You may remember Sophia from my interview with her published in the summer of 2023. Check out that two-part episode for her wonderful backstory and broader perspective on the market. Here we keep things very focused on the 5th generation Snap Spectacles. Callout: Developers in the U.S. can join the Spectacles Developer Program for $99 per month with a one year commitment by visiting www.spectacles.com/lens-studio.