The Role of Artificial Intelligence in a Digital Marketing Strategy

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APU Innovations in the Workplace

American Public University

29 episodes

3 weeks ago

Technology is dramatically changing business operations. American Public University brings you Innovation in the Workplace, a podcast featuring expert guests exploring the application of artificial intelligence (AI), strategies for managing a virtual workforce, and other technological advancements. To learn more, visit StudyatAPU.com.

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All content for APU Innovations in the Workplace is the property of American Public University and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

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The Role of Artificial Intelligence in a Digital Marketing Strategy | EP18

APU Innovations in the Workplace

32 minutes 5 seconds

4 years ago

The Role of Artificial Intelligence in a Digital Marketing Strategy | EP18

Artificial intelligence, or AI, is constantly learning about user behavior online. How can businesses collect and use this information to improve their marketing strategy and reach new customers? In this episode, Dr. Wanda Curlee talks to APU business professor Dr. Tracy Fisher about how AI is incorporated into popular platforms like Facebook and Google and how business owners can leverage this technology. Learn why it’s especially important for small- to medium-size businesses to take the time to optimize data collected from these platforms, understand the analytics gathered, and how to incorporate it as part of their multi-layered digital marketing strategy.

Hosted on Acast. See acast.com/privacy for more information.