The internet is ever-evolving and so are the threats. In this episode, APU's Dr. Wanda Curlee talks to Dan Prather, CEO of TelPowered, about his company's work building link management strategies for businesses. Learn how replacing URL shorteners with branded links can help businesses maintain credibility with consumers because users can be confident about the source and accuracy of information. Also learn about the importance of ethics, including how ethics must be programmed into artificial intelligence systems, as well as the need to educate consumers about how to protect themselves, and their systems, from bad actors.
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