Technology won’t replace appraisers, but appraisers who use tech will.

In this episode of “Appraisers on Purpose,” longtime industry insider Greg Ritter pulls back the curtain on a powerful truth: appraisers don’t have to stay in the field to make an impact they can help shape the future of the industry itself.

Greg shares how his journey from residential appraising in Florida to managing valuation operations inside banks and AMCs opened up unexpected opportunities. Instead of fearing change, he embraced it from adapting to private lending’s fast pace to collaborating on AI-driven tools like Cloud Underwriter.

But his core message is clear: appraisers who evolve, collaborate, and communicate clearly are the ones who thrive. Whether it’s interpreting complex data or helping internal teams understand reports, Greg reminds us that judgment not just data defines a great appraiser.

Tune in to this inspiring episode to hear Greg Ritter’s hopeful vision for what’s next in valuation and how each of us can help build it.