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coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship
Summary
In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.
Takeaways
Define your niche and offering clearly.
Be specific about who you help and what result they get.
Your service should be designed around the people that you want to help.
Good marketing will only sell once; you need an incredible service.
Optimize your bio and have a good profile photo.
Get consistent sharing that is entertaining and portrays your personality.
Use a 'give first' approach to attract clients.
Test your marketing and offers before launching.
Attention is valuable; get people to give you their attention.
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Titles
Kickstart Your Coaching Career
Nailing Your Niche: The Key to Success
Sound bites
"Define your niche and offering clearly."
"Good marketing will only sell once."
"Optimize your bio, have a good profile photo."
Chapters
00:00 Introduction to Starting a Coaching Business
00:58 Defining Your Niche and Offering
02:43 Building an Incredible Coaching Service
05:36 Marketing Strategies for New Coaches