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00:00 Celebrating Life Changes and Personal Growth
02:45 Navigating Business Challenges and Success
05:19 The Importance of Balance in Life and Work
08:10 Understanding Wealth and Financial Freedom
11:03 The Reality of Hard Work and Sacrifice
13:47 The Dichotomy of Life Choices
16:44 Finding Your Own Path to Success
22:06 Balancing Diet and Lifestyle Choices
25:19 Maximizing Productivity and Focus
27:02 Understanding Pricing and Value in Coaching
34:19 The Importance of Specialization and Niche
38:24 Creating a Positive Sales Experience
Chapters
00:00 Mastermind Reflections and Productivity Strategies
05:05 Understanding Money and Wealth Building
11:19 Balancing Spending and Investing
17:10 Cognitive Biases and Business Resilience
20:33 The Evolution of Business Ideas
22:01 Embracing Change and Adaptability
25:15 The Importance of Niche Marketing
28:56 Standing Out in a Saturated Market
35:44 Taking Action Now: Overcoming Procrastination
01:46 The Importance of Financial Literacy
07:11 Understanding Money Basics
10:51 The Role of Inflation
16:39 Debt Management and Financial Freedom
22:22 Investing vs. Day Trading
29:42 Building a Diverse Portfolio
37:13 The Power of Compounding Interest
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Seeking external validation and how that changes with age & experience.
Recognising when ego is influencing your decision.
Do you have to love all parts of your business?
Women being more transparent and not feeling shame around discussing finance
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00:00 Introduction to the AFM Business Accelerator
01:53 Target Audience and Goals of the Accelerator
04:10 Week 1: Defining Your Niche and Offer
05:56 Week 2: Content Creation and Messaging
08:09 Week 3: Lead Generation and Marketing Strategies
09:16 Week 4: Sales Process and Confidence Building
11:24 Addressing Common Concerns and Misconceptions
21:53 Final Thoughts and Call to Action
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00:00 The Pros and Cons of Self-Employment
07:01 Navigating the Challenges of Online Coaching
13:42 The Importance of Personal Branding
27:28 Embracing Your Unique Identity
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People engage with content in a non-linear way.
Content consumption resembles a ping pong machine.
Users may discover content through various platforms.
Engagement can happen at different times and in different ways.
It's difficult to identify the exact trigger for engagement.
Research by Google highlights these consumption patterns.
Audience engagement is multifaceted and complex.
Content creators need to adapt to these behaviors.
Understanding user journeys is crucial for marketing.
Building a relationship with the audience is key.
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00:00 Introduction and Personal Updates
02:30 The Importance of Consistency in Launches
03:36 Innovative Approaches to Launching New Programs
06:36 Creating Excitement and Energy in Marketing
10:19 The Impact of Branding and Presentation
11:26 Navigating Follower Dynamics During Launches
15:13 Leveraging Live Interactions for Engagement
17:57 Content Strategy and Audience Connection
20:40 Emotional Selling and Desired Outcomes
23:12 Handling Objections and Creating FOMO
25:44 The Power of Social Proof in Sales
29:44 The Importance of Fun in Business
30:42 Lessons Learned and Future Improvements
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00:00 Introduction and New Beginnings
01:26 Insights from the Creators Retreat
06:07 The Business of Brand Deals
11:02 The Value of Creating Value
15:50 Survivorship Bias in Content Creation
19:53 Final Thoughts and Practical Tips
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00:00 Navigating Self-Employment Challenges
03:06 Building an Online Business: The Gym Floor Dilemma
05:43 Taking Your Business Seriously
08:34 Overcoming the Fear of Embarrassment in Business
11:33 Quality vs. Quantity in Content Creation
14:19 Outsourcing: What to Delegate and What to Keep
17:22 The Responsibility of Business Ownership
20:19 Creating a Sense of Community in Business
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00:00 The Illusion of Business Ownership
02:40 The Reality of Responsibility and Stress
05:50 Tough Truths About Business Success
08:26 The Importance of Marketing Innovation
11:14 Embracing Change and Unpredictability in Business
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00:00 Navigating Creativity and Burnout
02:57 The Importance of Rest and Recovery
06:07 Managing Client Drop-offs and Business Growth
08:59 The Reality of Competition in the Fitness Industry
11:55 Balancing Coaching and Marketing Skills
14:47 Understanding Marketing Metrics
17:45 The Necessity of Consistent Content Creation
20:47 Cultivating a Positive Mindset
23:30 Controlling the Controllables
26:43 Conclusion and Call to Action
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00:00 Introduction and Background
02:56 The Journey of Building an Online Business
05:47 Adapting and Learning from Mistakes
08:39 The Role of Check-Ins in Coaching
11:34 Human Connection vs. Automation in Coaching
14:32 Marketing Strategies and Client Engagement
17:24 The Importance of Education and Prevention
21:15 Future Aspirations in Coaching and Education
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00:00 The Power of Perspective
04:11 Navigating Feedback and Client Expectations
06:44 The Balance of Saying Yes and No
12:13 Understanding Your Niche and Client Needs
17:37 Taking Action Over Perfection
25:34 The Importance of Experience in Coaching
29:08 Simplifying Your Message and Offerings
34:45 Embracing Live Content and Authenticity
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coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship
Summary
In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.
Takeaways
Define your niche and offering clearly.
Be specific about who you help and what result they get.
Your service should be designed around the people that you want to help.
Good marketing will only sell once; you need an incredible service.
Optimize your bio and have a good profile photo.
Get consistent sharing that is entertaining and portrays your personality.
Use a 'give first' approach to attract clients.
Test your marketing and offers before launching.
Attention is valuable; get people to give you their attention.
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Titles
Kickstart Your Coaching Career
Nailing Your Niche: The Key to Success
Sound bites
"Define your niche and offering clearly."
"Good marketing will only sell once."
"Optimize your bio, have a good profile photo."
Chapters
00:00 Introduction to Starting a Coaching Business
00:58 Defining Your Niche and Offering
02:43 Building an Incredible Coaching Service
05:36 Marketing Strategies for New Coaches
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In this conversation, Emma Storey-Gordon and Jules discuss the often-taboo topic of money in the coaching industry. They explore the importance of financial success for coaches, the mindset shifts required to view oneself as a business owner rather than just self-employed, and the impact of community and surrounding oneself with successful individuals. They also touch on generational attitudes towards money, the importance of intentional spending, and the need to overcome limiting beliefs to achieve financial freedom.
Takeaways
Most people want to be rich but hesitate to admit it.
Caring about money doesn't make you a worse coach.
Money can alleviate stress and solve problems.
Self-employment offers more control than traditional jobs.
Surrounding yourself with successful people is crucial.
Generational mindsets can limit financial views.
Intentional spending aligns with personal values.
Treat your coaching as a serious business.
Overcoming limiting beliefs is essential for growth.
You are capable of achieving financial success.
Titles
The Money Talk: Why Coaches Should Embrace Earnings
Breaking the Silence: Money in Coaching
Sound bites
"I want to be rich."
"You should care about profits."
"Money can solve a lot of problems."
Chapters
00:00 Chewing the Fat: The Importance of Money in Coaching
02:56 Breaking the Money Taboo: Why We Should Talk About Earnings
05:37 The Security of Self-Employment vs. Traditional Employment
08:43 Mindset Shifts: From Self-Employed to Business Owner
11:21 Surrounding Yourself with Success: The Power of Community
14:16 Generational Mindsets: How Upbringing Affects Financial Views
17:07 Intentional Spending: Aligning Expenses with Values
19:57 Taking Action: Building a Business Beyond Average
22:30 Overcoming Limiting Beliefs: The Path to Financial Freedom
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Check out the bitcoin collective podcast here
Find out how to build a business that builds wealth https://afmentors.com/