In this insightful episode of Application to Admission, we sit down with Ron Lieber, a veteran journalist from The New York Times and the author of the bestselling book The Price You Pay for College. As a leading voice on the intersection of personal finance and higher education, Ron has dedicated his career to demystifying the complex world of college costs, financial aid, and merit scholarships for families across the country.

Ron brings a unique perspective, having navigated the college admissions process not only as a student himself but now as a parent, guiding his own family through these critical financial and educational decisions. Throughout this conversation, Ron shares invaluable advice on how families can better understand and maximize financial aid offers, uncover the hidden truths about merit scholarships, and make informed choices that align with both their financial situations and their children’s goals.

This episode is packed with actionable tips and heart-to-heart advice that will resonate with both parents and students who are trying to make sense of the often-overwhelming world of college finances. Whether you’re just starting the process or deep into applications, Ron Lieber offers clarity, empathy, and expert guidance on how to avoid financial pitfalls and make college more affordable.

Tune in for a conversation that could transform how you approach paying for college—and ultimately, how you make one of the most important decisions for your family’s future.