Apple BioSnap a weekly updated Biography.
Apple has been everywhere this week and I have the scoop. The big headline was the worldwide launch of the iPhone 17 lineup on Friday, which sent customers into a frenzy at Apple Stores from New York to Shanghai. The star of the show is the new iPhone Air, slotting between the standard and Pro models, and making a splash as Apple’s thinnest phone ever at just 5.6 millimeters. Apple says its new CPU and second-generation GPU in the Air are more powerful than ever, targeting MacBook-level AI with neural accelerators. The Pro and Pro Max, meanwhile, push boundaries with the Pro Max now offering a beefy two-terabyte option for the first time ever, according to Fox Business.
Crowds mobbed Apple’s Fifth Avenue flagship in what Tim Cook called Apple’s Super Bowl. Cook and Apple’s retail chief Deirdre O’Brien were in the thick of it, posing for selfies and even signing phones. CNBC reporters and onlookers described the scene as electric, with the vibe far outstripping last year’s model launch. Tim Cook played down any suggestion that tariffs were behind price adjustments and pushed back on the idea that Apple lags in AI. He insisted that from AirPods Pro live translation to real-time device features, AI is present everywhere, Apple just prefers not to call it that, as CNBC covered.
If Detroit felt a little more glamorous than usual, thank Tim Cook himself. He surprised fans at the grand opening of a new downtown Apple Store, taking selfies and greeting hundreds who lined up for hours to see both the redesigned retail space and the man himself, as reported by the Detroit Free Press and local TV. Social media reflected this excitement, with videos of Cook being mobbed and crowds chanting as the doors finally opened.
Behind the scenes, Apple quietly released major software updates for iOS, iPadOS, and macOS, patching dozens of security flaws but reassuring users that none were currently being actively exploited. CyberScoop highlighted how Apple handled over 100 vulnerabilities across devices, and experts noted significant fixes on the Mac side that could have allowed root access but praised Apple’s fast response.
In business developments, Apple is making headlines for its $100 billion manufacturing investment commitment in the US per the White House, and its partnership with OpenAI for future AI features keeps analysts buzzing about what’s next, particularly with Siri’s overhaul postponed until next year. With store lines wrapping city blocks, CEO moments going viral, and a product lineup getting both critical and consumer applause, Apple is clearly setting the stage for what it hopes is another record year.
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