Brand Equity Pyramid Part IV: Brand Resonance

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Appendix B

Joel Goodman and Kristin Van Dorn

57 episodes

2 months ago

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

All content for Appendix B is the property of Joel Goodman and Kristin Van Dorn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

Brand Equity Pyramid Part IV: Brand Resonance

Appendix B

9 minutes

1 year ago

Brand Equity Pyramid Part IV: Brand Resonance

Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.