Brand Equity Pyramid Part II: Brand Performance

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Appendix B

Joel Goodman and Kristin Van Dorn

57 episodes

2 months ago

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

All content for Appendix B is the property of Joel Goodman and Kristin Van Dorn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

Brand Equity Pyramid Part II: Brand Performance

Appendix B

7 minutes

1 year ago

Brand Equity Pyramid Part II: Brand Performance

In the latest episode of Appendix B, Joel Goodman and Kristin Van Dorn from Bravery Media delve into the second level of the customer-based brand equity pyramid, focusing on brand performance and imagery within the context of higher education. They emphasize the importance of brand salience, ensuring that an institution is top-of-mind when prospective students are considering their options.