Brand Differentiation vs Personality

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Appendix B

Joel Goodman and Kristin Van Dorn

57 episodes

2 months ago

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

All content for Appendix B is the property of Joel Goodman and Kristin Van Dorn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

Brand Differentiation vs Personality

Appendix B

10 minutes

1 year ago

Brand Differentiation vs Personality

When we talk about branding in higher ed, are we considering the differences between brand differentiation and personality? Kristin Van Dorn has studied branding in higher ed for years and has a few thoughts. Bravery Media can help you with all manner of brand research.