In this episode of Appalachian Treasures and Dreams, we sit down with Celeste Kouns, the new director of Visit Ashland, to talk about her vision, what’s ahead for Ashland tourism, and how she plans to build on the city’s momentum. From events and local partnerships to fresh ideas for promoting the region, Celeste brings enthusiasm and insight to her new role. Plus, Christie shares some exciting personal news, and Ryan talks about his recent trip to Washington, D.C. — and what it means for our Appalachian story. Don’t miss this jam-packed episode full of updates, inspiration, and community pride!