The user acquisition strategy for apps is a crucial part of app development, as it will help you reach the top of different app stores and be noticed by users.   These are some of the best ways to create a user acquisition strategy for an app using Facebook ads, Google Adwords, or video ads on YouTube. You should also consider investing in influencer marketing to increase awareness of your product and make it more appealing to potential customers.  

1. Facebook ads
Using Facebook ads to promote an app is a great idea, as its platform allows you to test several effective ad formats and target specific audiences.  

2. Google Adwords 

Google Adwords also provides useful features that can help promote your app, such as the topic targeting feature which helps you find potential customers by searching for relevant keywords that your app can be associated with.

3. Influencer marketing

You should also consider investing in influencer marketing to increase awareness around your product and make it more appealing to potential customers, as this strategy allows you to work with marketers who already have a large community on social media channels like YouTube and Instagram. 

4. Video ads on YouTube

Investing in video ads and putting them on a platform that boasts a huge audience (over 1 billion users) can result in a profitable user acquisition strategy for your app.

5. App marketing companies

Using an app marketing company like AdColony to promote your product is another way to reach potential customers who are looking for great apps on the different app stores.

6. App Store Optimization (ASO) Another important step in creating a user acquisition strategy for your app is optimizing it and its store listing to make it more visible and appealing to potential customers, as ASO helps you increase an app's ranking by improving its visibility in search engine  

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