Niels Beenen from Singular explains how mobile attribution works for iOS and Android apps, what you need to know to prepare your tech stack for a fully private world, and why you need focus on retention.
01:00 How to get accurate attribution data
02:39 How does Google attribution works
05:59 SKAdNetwork 4.0.
08:59 How to set up marketing attribution with Singular
10:30 What does the reporting looks like on Singular
12:30 Google Privacy Sandbox
15:11 UA Channels recommendations
22:01 ATT prompts and users’ benefits of being tracked