Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

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App Revenue Growth Podcast with Michael Stysin

Michael Stysin, Co-Founder of Qonversion.io

18 episodes

4 days ago

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,

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All content for App Revenue Growth Podcast with Michael Stysin is the property of Michael Stysin, Co-Founder of Qonversion.io and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

App Revenue Growth Podcast with Michael Stysin

22 minutes 36 seconds

2 years ago

Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.

02:22 how to start audit the app and key metrics to track

13:29 UA to improve retention

17:00 Tik Tok attribution

20:00 future of product development

Yodel Mobile: https://yodelmobile.com/