In this episode, Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.
01:30 - what are Google App Campaigns
02:54 - what do you need to start acquiring users for Google App Campaigns and how it works
05:48 - how to set up a campaign goal when launching a new app
07:40 - what works in creatives
08:49 - minimum amount of video creatives to launch campaigns
09:41 - what works with google app campaigns
16:21 - what not to do while launching app campaigns
20:51 - how to understand whether you spend an appropriate budget for your campaigns
28:00 - the importance of localisations, market research, and creatives