Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization.
Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue.
Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,
All content for App Revenue Growth Podcast with Michael Stysin is the property of Michael Stysin, Co-Founder of Qonversion.io and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization.
Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue.
Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,
Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only
App Revenue Growth Podcast with Michael Stysin
32 minutes 1 second
2 years ago
Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only
Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture.
In this episode, we'll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.
In this episode:
01:08 What should mobile apps A/B tests?
01:32 Why testing everything is a bad idea
02:48 How to approach data/statistics when doing A/B testing
03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them
12:40 Best practices for A/B testing
14:00 How to validate the results of A/B testing
18:39 A/B testing tools
21:00 Case study
The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions.
Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization.
Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue.
Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,
