Ep.11. Effective app onboarding flow, Lorenzo Rossi

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App Revenue Growth Podcast with Michael Stysin

Michael Stysin, Co-Founder of Qonversion.io

18 episodes

4 days ago

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,

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Ep.11. Effective app onboarding flow, Lorenzo Rossi

App Revenue Growth Podcast with Michael Stysin

22 minutes 19 seconds

2 years ago

Ep.11. Effective app onboarding flow, Lorenzo Rossi

02:10 why onboarding is important

03:52 benefits of good onboarding

06:14 onboarding that increases users prompt opt-in rates

09:32 who is in charge of onboarding flow: product or marketing?

11:15 how to measure effectiveness of onboarding flow 14:00 should you show paywall during the onboarding?

16:20 referral program for apps: does it make sense?

Lorenzo's onboarding ebook: https://rplg.io/mobile-app-onboarding-e-book/