
01:40 - when to diversify UA channels
03:20 - TikTok CPI vs. Facebook and other channels
08:24 - SKAdNetwork 4 and attribution 2023
10:48 - MMPs vs. native Facebook reporting
12:17 - Google App Campaigns for Android vs. iOS
15:20 - Creatives: how to produce and test
19:50 - 2023 predictions
Matej blog and podcast: https://lancaric.me/