Rodrigo Martinez, Founder and CEO of Kolors, discusses why he believes that LATAM intercity busing is ripe for digitization. Rodrigo breaks down why intercity busing in Mexico and other emerging markets serves the role of domestic flights in the US and Western Europe, and explains how Kolors aims to improve the passenger experience with ancillary products and services. He argues that the industry can learn much from successful airline business models, and suggests that the “Uberization” of transportation has changed how mobility companies approach customer acquisition.

For more information on Kolors, see https://techcrunch.com/2022/06/03/mexico-citys-kolors-wants-to-disrupt-intercity-busing-in-latin-america/