Mike Granoff, former Board Director at Better Place... and Maniv's Founding Partner, looks back at the audacious startup that tried - and failed - to spur large-scale vehicle electrification 15 years back. Mike explains the logic behind the startup's battery swap model, and explores why the company declared bankruptcy six years and $850M in investment after its founding. Mike even tackles his decision to back Better Place in place of Tesla's Series B investment round.

For bonus Better Place reading, Mike's reflections on the ten year anniversary of the startup's founding can be found here.