In this episode, we sit down with It’s Simple Finance founder Joseph Daoud for a raw, heartfelt chat about life before, during, and beyond broking.

We dig into upbringing, family bonds, and the moments that shaped both the man and the business — with a few unexpected cameos from Joseph’s young son, Charlie, along the way.

(Quick heads up — the audio on my end isn’t perfect in this one, but the conversation more than makes up for it.)

A grounded, human look at how family, culture, and purpose drive one of the industry’s sharpest minds.