Dan Sullivan, Founder and President of Strategic Coach®, and Jeffrey Madoff, Founder and CEO of Madoff Productions, find it really easy to talk about anything and everything. In their conversations, whether they agree or not, there’s a mutual respect, a love of exploration, and a shared belief in the importance of context. Dan and Jeff’s shared interest in entrepreneurship, value creation, technology, and branding will undoubtedly lead to fascinating discussions on all of these topics and more.
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Dan Sullivan, Founder and President of Strategic Coach®, and Jeffrey Madoff, Founder and CEO of Madoff Productions, find it really easy to talk about anything and everything. In their conversations, whether they agree or not, there’s a mutual respect, a love of exploration, and a shared belief in the importance of context. Dan and Jeff’s shared interest in entrepreneurship, value creation, technology, and branding will undoubtedly lead to fascinating discussions on all of these topics and more.
Transform An Ordinary Sale Into A Remarkable Experience
Anything And Everything
1 hour 2 minutes 22 seconds
4 months ago
Transform An Ordinary Sale Into A Remarkable Experience
How can you stand out in a crowded marketplace? Think beyond the product or service you’re selling, and make sure you provide customers and clients with an experience they’ll remember. Dan Sullivan and Jeffrey Madoff share the benefits of creating unique memories in “the experience economy.” Show Notes:Every purchase is an investment in a future experience. It’s rarely about the product or service itself.In many cases, what you’re really buying is confirmation of status—a way to signal who you are (or who you aspire to be).In the experience economy, people talk about how they experience certain products or services. In essence, what’s being sold isn’t the product—it’s the memory associated with it. How you feel about a transaction matters more than what you bought. Nostalgia plays a big role here. We like things that connect us to when we were younger. Humans are constantly integrating past, present, and future and creating meaning out of their experiences. Identity is deeply connected to memory. Resources:The Experience Economy by B. Joseph Pine II and James H. Gilmore Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Learn more about Jeffrey Madoff (mailto:https://www.acreativecareer.com/) Learn more about Dan Sullivan (https://www.strategiccoach.com/coach/dan-sullivan) and Strategic Coach® (https://www.strategiccoach.com/)
Anything And Everything
Dan Sullivan, Founder and President of Strategic Coach®, and Jeffrey Madoff, Founder and CEO of Madoff Productions, find it really easy to talk about anything and everything. In their conversations, whether they agree or not, there’s a mutual respect, a love of exploration, and a shared belief in the importance of context. Dan and Jeff’s shared interest in entrepreneurship, value creation, technology, and branding will undoubtedly lead to fascinating discussions on all of these topics and more.
