Peace talks for the culture wars. In an era of polarisation, propaganda and pile-ons, AntiSocial offers an alternative: understanding, facts, and respect. Each week, Adam Fleming takes on a topic that's generating conflict on social media, blogs, talk shows and phone-ins and helps you work out what the arguments are really about.
Peace talks for the culture wars. In an era of polarisation, propaganda and pile-ons, AntiSocial offers an alternative: understanding, facts, and respect. Each week, Adam Fleming takes on a topic that's generating conflict on social media, blogs, talk shows and phone-ins and helps you work out what the arguments are really about.
At first it was about creating an image that people could aspire to. Then, in the 2000s, brands started promoting their products based on values. Now marketers have entered the ‘dark mode shift’ where the only aim is to ‘ruthlessly’ make money. So says Eugene Healey, brand strategy consultant. He talks to Adam Fleming about the thought process behind branding and how it has evolved over time.