The Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthro to UX podcast and career coaching services, please visit the website (https://anthropologytoux.com).
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The Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthro to UX podcast and career coaching services, please visit the website (https://anthropologytoux.com).
In this Anthro to UX podcast episode, Sydney Yeager speaks with Matt Artz about her UX journey. She discusses how she discovered anthropology in college and fell in love with its holistic perspective. Sydney also talks about her involvement with the Digital Anthropology Networking Group (DANG) and the importance of establishing the credibility of anthropologists studying digital spaces. She highlights the value of storytelling in anthropology and how it translates to UX research. Sydney also shares her experience working in product management and UX research roles and discusses her current role at Walmart, where she focuses on providing tech solutions for employees and improving the employee experience.
About Sydney Yeager
Sydney Yeager is a digital anthropologist with a career spanning academia and the private sector. Currently serving as a Senior Design Researcher at Walmart Global Tech, she previously held positions at AcreTrader and Boston Scientific. In academia, Yeager was a Visiting Assistant Professor at Rollins College and remains an active figure in anthropological circles as the co-founder and chair of the Digital Anthropology Interest Group (DANG). Her work consistently aims to integrate anthropological methodologies into technology and product development.
Key Moments
00:01:00 - Sydney's background and how she discovered anthropology.
00:03:00 - Sydney's undergraduate research on health and healing traditions.
00:04:00 - Sydney's interest in digital anthropology and involvement with DANG.
00:06:00 - DANG's mission to establish the credibility of digital anthropology.
00:08:00 - Sydney's interest in UX research and applied anthropology.
00:10:00 - Sydney's early work in UX research and interaction with academics.
00:13:00 - Experience in product management and UX research.
00:18:00 - Role on the Associate Digital Experience team at Walmart.
00:19:00 - Support for tech in the new Walmart campus.
00:22:29 - Observations on building products for customers vs. employees
00:24:00 - Need to translate employee experience into business goals
00:25:00 - Importance of considering end users and customers separately
00:26:03 - Ways to get involved in the digital anthropology group
Recommended Links
Sydney Yeager's website
Sydney Yeager on LinkedIn
DANG's Website
DANG Slack Group
Anthro to UX with Matt Artz
The Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthro to UX podcast and career coaching services, please visit the website (https://anthropologytoux.com).
