
In this episode, Abdulwahab AlZaidi ex-PwC consultant and co-founder of Bellurh shares how he turned a manual side project into a full-fledged SaaS platform that’s changing how restaurants operate in Saudi Arabia.
What started as a simple WhatsApp experiment quickly exposed a deeper issue: restaurant owners were drowning in data but starving for action. Bellurh was built to fix that. Abdulwahab walks us through how the product evolved from spreadsheet chaos to an automated engine that helps restaurants boost performance, fix campaign leaks, and eliminate refund blind spots—without needing a data team.
This episode is a must-listen for operators, product builders, and anyone tackling B2B SaaS in emerging markets.