What if a Saudi startup could map its funding and its future listing on day one?
That’s the quiet promise behind TAM Capital, and in this episode co-founder Dr. Moussa Hawas cracks open the playbook. Drawing on two decades in equity research and private investing, he walks us through a three-phase roadmap that helps small-and-mid-sized companies raise capital without the usual cap-table pain and arrive at Saudi Arabia’s Nomu market ready, not rushed.
Inside the conversation
Rate the Unratable – A proprietary SME credit score unlocks sensible, collateral-backed debt in Year 1—long before traditional lenders will listen.
Equity on a Timer – Only after governance and revenue milestones tick green does TAM invite equity investment, protecting founders from early dilution.
Public, Practically – With audited books and phased controls already humming, the company can target a Nomu listing by Year 3, with a clear path to a full TASI upgrade.
Along the way, Moussa explains why valuation ≠ value creation, how TAM automates 80 % of the capital journey, and the governance habit that makes investors say yes faster.
If you’re an SME founder or an investor tired of vague exits, this episode hands you a step-by-step playbook—and a few surprises the market wishes you didn’t know yet.