#60 Good marketing, good people and a good time with Emily Dunlop

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Another Excuse | Entrepreneurship, Business, Insights, Fears

Byron Grealy

76 episodes

4 months ago

Join Byron weekly while he chats with founders, creators and self-starters about how they started and where they are now.

The aim is to understand the mental frameworks and hurdles around getting started and to find out more about their industries.

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Hosted on Acast. See acast.com/privacy for more information.

#60 Good marketing, good people and a good time with Emily Dunlop

Another Excuse | Entrepreneurship, Business, Insights, Fears

52 minutes 46 seconds

1 year ago

#60 Good marketing, good people and a good time with Emily Dunlop

Emily is the founder of the Good Marketing Club and she shares her journey of starting her own business and the principles she lives by.

Emily tells us what a fractional CMO is and does and explains how she helps early-stage startups with their marketing strategies. We also discuss the value of personal branding and the challenges and rewards of starting her own business.

We speak about the benefits and challenges of being your own boss and the importance of work-life integration. Emily shares how she manages her time, the importance of self-compassion, and the role of mentorship in her journey.

It's important to stay curious, stay up to date with trends and just get started!

In the episode, we discuss:

• What The Good Marketing Club is

• What good marketing is

• Enjoying what you do

• Being a fractional CMO

• Personal branding

• Starting your own business

• Building a strong LinkedIn presence and network

• Trusting your gut and taking calculated risks

• Jumping between jobs

• Time management and self-compassion

• Mentorship & Curiosity

Emily:

The Good Marketing Club:

Follow Me:

Chapters:

01:00 Introduction to the Good Marketing Club

02:49 Emily's Principles for Good Marketing

07:17 Choosing Marketing Tactics for Clients

09:51 The Role of a Fractional CMO

13:42 The Value of Personal Branding

16:21 Starting Your Own Business

18:23 Finding Clients and Building a Network

20:45 Trusting Your Gut and Taking Risks

22:37 The Surprises and Rewards of Entrepreneurship

27:31 The Benefits of Working for Yourself

30:22 Understanding and Catering to Individual Drivers

33:40 Time Management and Self-Compassion as an Entrepreneur

38:15 The Value of Mentorship in the Journey

40:09 The Role of Curiosity and Staying Up-to-Date in Marketing

44:21 Just Get Started and Believe in Yourself

Hosted on Acast. See acast.com/privacy for more information.