“Facilitation is sales, the good kind.”In this ADAW episode, Pedram Parasmand, program design coach and facilitator who has worked with Netflix, Amazon, and Mural, shares how the very skills that make you a great facilitator can also make you a great seller — without ever feeling “salesy.”We dive into:✅ Ped’s journey from teaching physics to designing programs for global brands✅ Why being “good in the room” isn’t enough to build a business✅ The feast or famine trap — and how to escape it✅ The surprising overlap between facilitation and sales✅ Authentic outreach that doesn’t feel pushy✅ Why niching down creates more opportunities, not less✅ And why facilitation can’t just be a hobby if you want to thriveWhether you’re freelancing, building a facilitation business, or simply curious about how to sell your skills with integrity, Ped’s story will help you shift your mindset, sharpen your approach, and design a career that lasts.

Quick heads-up: I’m launching The Workshop Deck — 52 cards to help you design better workshops in less time. Join the free live event on Oct 23 to see how it works. [Sign up here → https://luma.com/go6tr960 ]⸻🛠️ 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 & 𝗟𝗶𝗻𝗸𝘀• Subscribe to Ped’s Newsletter: https://leverageaccelerator.co• Connect with Ped on LinkedIn: https://www.linkedin.com/in/pedramparasmand/