All content for Another Bright Spark Podcast is the property of ignys ltd and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of the Another Bright Spark Podcast, Neale chat's to Steve May-Russell, CEO of Small Fry, about industrial design and product innovation.
We focus in on the importance of empathy in design - distinguishing between sympathy and true understanding of user needs.
