✅ FREE WORKBOOK: The Sales Success Journey: Grow Revenue Without Raising Prices https://bit.ly/3CYvQK9

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What makes people say “yes”?

It’s not luck, charm, or even authority—it’s persuasion.

But persuasion isn’t about pushing harder; it’s about triggering the brain’s natural response to contrast.

Today, you’ll discover the 3 Laws of Persuasion that top leaders, entrepreneurs, and communicators use to win trust, inspire action, and stand out without being pushy:

1. Contrast in Ideas: Flip mental models to break patterns and grab attention.
2. Contrast in Perception: Disrupt expectations to provoke a reaction.
3. Contrast in Identity: Become the only one in your space, not the best one.

These tactics are based on the Von Restorff Effect—a psychological phenomenon that explains why we remember and value some things and forget others—to master the art of influence.

Whether you’re negotiating a deal, building a personal brand, or sharing an idea that matters, mastering these laws will change how the world responds to you.

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Chapters:

00:00 The Dilemma of Saying No

01:44 The Reciprocity Effect

03:17 The Ben Franklin Effect

06:12 The Want vs. Need Effect

09:41 The Low-Pitch Sales Formula

11:20 Next Steps

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Links mentioned:

1. Descarter’s Error: https://amzn.to/3XzBnhf

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All Channels:

✅ Workshops: https://bit.ly/3Ns49uJ

✅ Instagram: https://bit.ly/3NUlzSq

✅ X: https://bit.ly/4dOA2sh

✅ TikTok: https://bit.ly/48bJYdX

✅ Facebook: https://bit.ly/4h6cMc4

✅ Podcast: https://spoti.fi/3pHC47k

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Common searches:

reciprocity in sales, sales psychology, emotional marketing, persuasion techniques, buyer behavior, influence strategies, marketing psychology, psychological triggers, trust and influence, decision-making psychology, human behavior in sales

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#salesMastery
#salesPsychology