✅ WORKBOOK ACCESS: The Sales Success Journey: Grow Revenue Without Raising Prices https://bit.ly/3CYvQK9
✅ Listen to the podcast version of this episode: https://spoti.fi/3pHC47k
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AI is flooding the market with free content.Â
So what do you charge for when information costs nothing?
In this Behind the Brand session, we wrestle with the loyalty loop, the product ecosystem, and the line between free and paid.
From Da Vinci’s color wheel to the customer journey, we ask how funnels, retention, and transformation hold up in a world where everything looks free.
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Chapters:
00:00 Highlights
02:00 Free Workbook Access
02:11 Da Vinci’s Secret to Brand Identity
06:28 The 5 Stages of Customer Journey
11:21 Why Retention Beats Acquisition
23:13 How to Turn Free into Paid
25:56 Stacking Offers: The Product Ecosystem
26:16 The Hidden Job of Front-End Products
29:19 From Information to Transformation
31:33 The Countertrend to AI
35:58 How to Future-Proof Your Brand for AI
51:02 Next Steps
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Links mentioned:
📚 Breakthrough Advertising: https://amzn.to/4lF4Wr3
📚 Ready, Fire, Aim: https://amzn.to/3JwXeC0
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All Channels:
✅ Podcast: https://spoti.fi/3pHC47k
✅ Workshops: https://bit.ly/3Ns49uJ
✅ Instagram: https://bit.ly/3NUlzSq
✅ X: https://bit.ly/4dOA2sh
✅ TikTok: https://bit.ly/48bJYdX
✅ Facebook: https://bit.ly/4h6cMc4
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Common searches:
AI, free content, loyalty loop, product ecosystem, customer journey, brand identity, free vs paid, retention, transformation.
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#ContentMarketing
#ArtificialIntelligence
#CreatorEconomy