The sixteenthn episode of Angel Impact is about what Leon learned in Japan.  In this solo episode you will learn:

1. The number of different countries Leon has worked in

2. How acquiring a global perspective has helped Leon to become a more effective angel investor

3. A fascinating story from Japan that taught Leon important lessons about cultural differences and how they effect the valuation of a product and company

4. The number of times the marketplace needs to hear a message in order for people to understand it

5. The linguistic differences Leon noticed in attempting to communicate to the marketplaces in European and Asian countries and how that affected marketing plans

6. Why cultural differences must be translated into value calculations and how this is important for angel investors to understand

7. Why marketing is entirely about focusing on the customer and their emotions

8. How Leon’s global perspective and experience allows him to be a valued expert to scalable companies in the WRBA portfolio and guide them to better decisions

9. The piece that is most often missing in companies’ product offerings and how Leon helps entrepreneurs to include it, both in terms of preventing unexpected loss and seizing on unexpected gains

10. Why companies need to consider both problem solving and customer emotions for their offerings to be successful in the marketplace

11. Why the Planned Innovation protocol used by the WRBA helps to quantify the value of the emotive component more quickly and accurately than any other due diligence tool we have found

12. Why the emotive component is chronically misunderstood by entrepreneurs leading to both marketplace failures and unrealized financial returns  

13. A concrete example of considering the valuable emotive components in a well-known global brand

14. How understanding emotive components set you apart in the marketplace

15. Why emotive components often seem vague and amorphous, but are actually possible to precisely quantify and value

Angel Impact is the official investment podcast of the Wisconsin River Business Angels (WRBA)  To join the Wisconsin River Business Angels so you can provide capital and mentoring to more great companies visit our website at www.midwestwealthventures.com and our Facebook page at https://www.facebook.com/WRBAngels