The eleventh episode of Angel Impact is about Value and Use, summed up entirely by the question “How Much Should I Charge?”   This episode includes a special Angel Outtake - enjoy a brief, playful glimpse behind the scenes of the Angel Impact Podcast

In this episode you will learn about:

1. The one question that focuses almost all of our due diligence process

2. Why most answers to that question don’t actually have any real bearing on the actual value of the product or service

3. How angel investors like the WRBA answer that question

4. The 4 simple questions we ask to industry consultants to help us value opportunities

5. Some of the ways we avoid wasting time and money through trial and error during our evaluation process

6. Why the Japanese don’t like vinegar - Two fascinating stories from Leon’s international business career that illustrate the power of considering often overlooked cultural and emotive factors in calculating the value of product lines

7. Jeff’s thoughts on why entrepreneurs need to be able to take their bunch of balloons into a room full of porcupines

8. Why our questions focus 100% on the CUSTOMER and not the entrepreneur’s product or service

9. How we account for both ECONOMIC and EMOTIVE value for every product and service in our due diligence process

10. The first 2 questions Jeff asks his students in entrepreneurship classes and how that relates to building fast-growth, scalable, angel-eligible businesses

Angel Impact is the official investment podcast of the Wisconsin River Business Angels (WRBA)  To join the Wisconsin River Business Angels so you can provide capital and mentoring to more great companies visit our website at www.midwest wealthventures.com and our Facebook page at https://www.facebook.com/WRBAngels