In this episode, we sit down with Max Altucher, a pioneer in the go-to-market space and one of the most influential voices in modern sales. Max shares his incredible journey from his early days at Udemy to founding Sales Hacker, which was later acquired by Outreach, and his current role as the managing partner at GoToMarketFund.

What You'll Learn:
- Max's Journey: From Udemy to Sales Hacker and beyond.
- Investing in Winning Companies: Max's framework for identifying and investing in category-defining companies early on.
- Go-To-Market Strategies: Insights into the current state of go-to-market strategies and how they have evolved.
- Building Sustainable Businesses: Practical advice for founders, sales leaders, and investors on building successful and sustainable businesses in today's market.

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