How Saying NO to Customers Led to Record Growth

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/ea/f4/12/eaf41239-346b-5c88-bc9b-8ac795a137ab/mza_7386900029749579301.jpg/600x600bb.jpg

Andy's Podcast

Andy Mewborn

56 episodes

6 months ago

Welcome to Andy's Pod - the sphere where visionaries and crafters converge to dissect the art and science of distribution. Venture with Andy into the minds of groundbreaking founders and creators who've mastered the essence of captivating audiences and scaling success. Here, we unravel the strategies that transform mere ideas into market dominators. Subscribe and step into a realm where every narrative is a lesson in marketing finesse, every discussion a roadmap to scaling ventures. Say goodbye to traditional sales pitches, and hello to insightful dialogues that empower you to Distribute your vision effectively.

All content for Andy's Podcast is the property of Andy Mewborn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

https://img.transistor.fm/P2w5DSfgqMolbrux02OTJdhJWjfkS04sm_LgjwTifPE/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Njk2ZWVkNDM0OGU1/ZDIzYWEyMWQ2MDRl/ZmZlNy5wbmc.jpg

How Saying NO to Customers Led to Record Growth | Kyle Norton, Owner.com CRO

Andy's Podcast

58 minutes

6 months ago

How Saying NO to Customers Led to Record Growth | Kyle Norton, Owner.com CRO

In this episode, we dive deep into the world of sales leadership and strategy with our special guest, a seasoned CRO who transitioned from owning an MMA studio to leading revenue teams in the SaaS industry. Discover the key differences between a VP of Sales and a CRO, and learn how to think holistically about your business to generate enterprise value.

Timestamps:
00:00 - Introduction: The CRO Mindset
00:10 - The Importance of Thinking Beyond the Close-Won Number
00:30 - Setting Up a Professional Home Studio
01:15 - Transitioning from MMA to SaaS
04:03 - The Challenges of Running a Small Business
06:31 - Training and Physical Challenges
08:41 - The Ironman Challenge and Long-Term Goals
10:14 - The Leaky Bucket Fix: Letting Go of Half the Sales Team
14:09 - Communicating Bold Decisions to the Board
19:49 - Decision-Making in Sales Leadership
22:17 - The Importance of Trust and Transparency
25:28 - Balancing Short-Term and Long-Term Goals
28:04 - Running Towards Bad News
32:32 - The Power of Mindset in Sales
33:48 - Tony Robbins' Influence on Sales Leadership
38:27 - Visualization and Mindfulness in Sales
39:09 - Building a Go-To-Market Strategy for SMBs
43:06 - Winning Your First Customers

📢 Stay Connected with Us:
Don't forget to subscribe for more inspiring interviews and startup stories.
- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn
- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn
- Follow me on Instagram: https://www.instagram.com/andy.mewborn

📩 Feedback & Contact:
We value your feedback and questions! Leave us a comment below or reach out at: andy@distribute.so

🤝 Production Partner: https://bio.link/ytorbit

🎙️ About the Channel:
Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.

🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔