How Novatic Successfully Integrated PLG Without Ditching Their Sales Team

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Andy's Podcast

Andy Mewborn

56 episodes

6 months ago

Welcome to Andy's Pod - the sphere where visionaries and crafters converge to dissect the art and science of distribution. Venture with Andy into the minds of groundbreaking founders and creators who've mastered the essence of captivating audiences and scaling success. Here, we unravel the strategies that transform mere ideas into market dominators. Subscribe and step into a realm where every narrative is a lesson in marketing finesse, every discussion a roadmap to scaling ventures. Say goodbye to traditional sales pitches, and hello to insightful dialogues that empower you to Distribute your vision effectively.

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Entrepreneurship

Business,

Marketing

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How Novatic Successfully Integrated PLG Without Ditching Their Sales Team

Andy's Podcast

44 minutes

11 months ago

How Novatic Successfully Integrated PLG Without Ditching Their Sales Team

In this episode of Andy's Pod, we dive deep into the world of Product-Led Growth (PLG) with Natalie from Novatic. If you're skeptical about the "PLG or Die" mantra in B2B software, this episode is a must-listen! Natalie shares how Novatic integrated PLG into their existing sales-led strategy without laying off their sales team or making false promises.

Key Takeaways:
- The role of PLG as a lead generation channel and word-of-mouth driver.
- Practical strategies that doubled their lead channels while keeping the sales team thriving.
- Insights into organizing user conferences and live events.
- The importance of word-of-mouth and influencer marketing in a crowded SaaS market.
- How to effectively use Reddit and other unconventional channels for lead generation.
- The significance of testing and iterating before fully launching a PLG motion.

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