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M&A/Q&A How to build a billion dollar advertising group with Sir Martin Sorrell
Andy Day‘s M&A/Q&A
45 minutes 7 seconds
4 years ago
M&A/Q&A How to build a billion dollar advertising group with Sir Martin Sorrell
In this podcast, Sir Martin Sorrell gives us the inside track on how he built 3 of the largest advertising agencies in history using M&A and organic growth. In 2018 Sir Martin formed S4 Capital and acquired the MediaMonks business for $350m and then later that year MightyHive for $150m creating a company that operates as one P&L merging target companies into one of its two main divisions. It’s hard to keep track with the merger pace of S4 Capital, 8 mergers in 2020 and in 2021 they announced two mergers while most people were still recovering from their New Year’s hangovers and have continued on an ambitious growth path and are now valued north of £3bn. Check out this episode and discover exactly how Sir Martin does it.