Dan Barry: How To Get Newsletter Ad Sponsorships, Cold Email Tips, Best Newsletter Niches

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Andy Austin - Scaling Newsletters and Consumer Businesses

Andrew Austin

7 episodes

1 day ago

We dive deep into the stories, strategies, and secrets behind scaling consumer-focused businesses. From newsletters and eCommerce brands to mobile apps, we bring you actionable insights from entrepreneurs who are crushing it in the direct-to-consumer space. Whether it’s mastering customer acquisition, cracking the retention code, or leveraging the right platforms for scale, each episode delivers real-world tactics and transparent

Entrepreneurship

Business

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Entrepreneurship

Business

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Dan Barry: How To Get Newsletter Ad Sponsorships, Cold Email Tips, Best Newsletter Niches

Andy Austin - Scaling Newsletters and Consumer Businesses

1 hour 11 minutes 31 seconds

9 months ago

Dan Barry: How To Get Newsletter Ad Sponsorships, Cold Email Tips, Best Newsletter Niches

Where to find Dan Barry: • LinkedIn: https://www.linkedin.com/in/dan-barry... • Twitter https://x.com/DanBarry27 • Website: https://adsalesasaservice.com/ Dan’s newsletter: https://www.revenews.co/ — Where to find Andy Austin: Agency: Adsora.com • Newsletter: https://growthcatalystclub.com/ • X: https://x.com/andyaustinads • LinkedIn: / andyaustinadsora — For inquiries about sponsoring the podcast, email: andrew@adsora.com In this episode, we sit down with Dan Barry, a cold outreach and newsletter ad sales expert who has sold millions in newsletter ads. Formerly the Director of Sales Partnerships at The Daily Upside (1M+ subscribers), Dan now runs Revenews and AdSalesAsAService.com, helping newsletters secure more sponsorships and revenue. Key Highlights Background & Starting Ad Sales As A Service: Dan shares the inspiration behind founding his companies, offering insights into what drove him to focus on newsletter sponsorships. Subscriber & Partnership Basics: Ideal subscriber count to start seeking sponsorships. Beginner strategies for finding and securing partnerships. Niches & Targeting: Niches that perform best in cold outreach. Challenges with specific industries and how to overcome them. Cold Outreach Strategies: Common mistakes in securing sponsors. Identifying the right contacts within organizations. Effective cold outreach channels and email structuring tips. The importance of case studies, metrics, and strong subject lines. Tools to streamline outreach. Measurement & Optimization: Benchmarks for open rates, response rates, and conversions. High-impact tactics for improving cold email performance. Managing Leads & Building Relationships: Turning one-off sponsorships into long-term partnerships. Key advice for newcomers in the newsletter sponsorship space. Personal Insights: Dan’s biggest disagreement with traditional cold outreach practices. His highest ROI activity in the past year. Book recommendation: Surrounded by Idiots.